Free tool · 01
UTM Builder
Build clean, trackable links for marketing campaigns — Google Analytics, Meta, TikTok, email. The link builds itself as you type.
UTM tags tell your analytics exactly which campaign, channel and creative drove each visitor. Everything runs in your browser — history lives only in your local storage and can be cleared in one click.
A free UTM builder that makes every click measurable
UTM parameters are the small tags you add to a link — utm_source, utm_medium, utm_campaign and more — that tell Google Analytics, GA4, Meta Ads and every other tool exactly where a visitor came from. Without them, paid, social and email traffic collapses into one anonymous “referral” bucket and you can't tell which campaign actually drove a lead or a sale.
This free UTM link builder assembles a clean, correctly-formatted tracking URL as you type, keeps a local history of the links you've made, and copies them in one click. It's built for marketers running Google, Meta, TikTok and email campaigns who want attribution they can trust — with no login and nothing stored on our side.
What you get
- All UTM parameterssource, medium, campaign, term and content — the full set GA4 reads.
- Live previewThe tracking URL builds itself as you type, ready to copy.
- Works everywhereGoogle Analytics, GA4, Meta, TikTok, LinkedIn, email — any analytics that reads UTMs.
- Local historyYour recent links are saved in your browser and clearable in one click.
- Clean formattingProper encoding and lowercase-friendly output so tags don't fragment your reports.
- Free, nothing storedNo account, and none of your links are sent to or kept by us.
Frequently asked questions
- What is a UTM parameter?
- A UTM parameter is a tag added to the end of a URL (for example ?utm_source=facebook&utm_medium=cpc&utm_campaign=spring_sale) that tells your analytics which source, channel and campaign sent a visitor. It's the standard way to attribute traffic.
- Which UTM parameters are required?
- utm_source, utm_medium and utm_campaign are the three that matter most and should always be filled in. utm_term and utm_content are optional and used for keyword- or creative-level detail.
- Does this work with Google Analytics 4 (GA4)?
- Yes. GA4, Universal Analytics, Meta, TikTok and most analytics platforms all read standard UTM parameters, so the links this tool builds work across all of them.
- Where is my link history stored?
- Only in your browser's local storage. It never leaves your device, and you can clear it in one click. We don't store your links.
- Is the UTM builder free?
- Yes, completely free with no login and no limits. Build as many tracking links as you need.
- Should UTM values be lowercase?
- It's best practice. Analytics tools treat Facebook and facebook as two different sources, so keeping values lowercase and consistent avoids splitting the same campaign across multiple rows.